Bringing a website to an app fight
Every single market study and research show the inevitable and irreversible shift from the desktop to mobile. Today more than half of all the traffic is on mobile – people shop, book tickets, watch movies and recommend restaurants on their phones. Users demand their experience to be quick, pleasant and secure – with less and less patience saved for slow load times and difficult checkout processes. If this surprises some business – they are already late to the game.
Due to this, businesses often ask “should our company make a responsive mobile site or a full-fledged app?” There is more to this decision than may seem.
The choice depends on a myriad of factors but mostly on the goals the business wants to achieve with a website or an app.
Responsive websites vs. apps
Before venturing into the pros and cons of responsive websites and native apps (plus the surprising solution of something in-between those two) it is necessary to understand that the choice depends on a myriad of factors but mostly on the goals the business wants to achieve with it. Those goals would different for everyone.
A responsive website is a priority when the goal is providing mobile content without restrictions. It offers cross-platform compatibility and quick accessibility. Google ranks responsive mobile websites high in their algorithms and having one raises the chances to get your content seen but as many people as possible. It is also more likely to be shared by the visitors. Overall, a responsive mobile website makes sense as a first step to build an online presence, target the audience and provide easy accessibility to the company’s content. If the goal is to offer more personalization and interactivity for the users – there are better ways to do it than a website.
A native app has its biggest advantage right in its name – it’s native and thus has direct access to all the phone’s resources. Interactivity, games, use of camera and microphone, personalization, encryption and visualization are better reserved for a native app. Take Evernote or any online banking app – they wouldn’t be as useful as they are if they were limited by the mobile browser. On the other hand, native apps require a longer development process and different teams to make them available on all platforms, which raises the cost of the app significantly.
Experienced developers like Tentacle Solutions know their way around the limitations of modern technology and can offer something different that would take the best of both worlds. Such a solution is a database-driven app wrapped in a native app package. It looks like an app, it acts as an app but doesn’t require two different teams to develop it.
If there’s will, there is a way
Developing a mobile strategy, choosing between responsive sites and apps, requires a deep understanding of both the everchanging market and the needs of a particular business. A different solution may be viable at the different stages of business development and its better to have a reliable development house like Tentacle to provide counsel and develop the solution that suits your business.