What The Client Wanted
With a formidable reputation in Flash game design and development, Tentacle Solutions, major firms across all industries approach us to develop a unique and innovative product, tailored to their specific goals to maximize their returns. Lush - the renowned and popular cosmetics company, came up with one of the most unusual requests: they did not require a game for marketing, they wanted us to develop a game to train their staff.
Our UK-based games design and development team was asked to create a brand new Flash game to help train the new staff that had been employed for the Christmas period. Because Lush emphasizes the high quality of their customer service, they were looking for a new and fun way to train the new staff and ensure that each individual member was able to pick up the key principles and retain them for use on the job. The challenge was to simultaneously incorporate the information about the Lush range of seasonal products, make it fun, engaging, and innovative experience, but also seamlessly educate them.
Lush provided our team with all the specific requirements in advance, so Tentacle Solutions had to adhere to a very specific script in line with the company's requirements. It also needed to be accessible, practical, and have an engaging format to ensure that the text was as memorable as possible. Although different to what our UK-based games design and development team has usually been asked to do, the challenge was indeed achievable.
What Tentacle Solutions Did
To ensure that we met all the client’s goals, over the course of the project, Tentacle Solutions UK-based design and development team remained in constant contact with the client.
With the amount of text and specific features that the game required, it was essential that we kept the client updated on the development progress and remained happy with the tone and content of the game.
Given the seasonal nature of the game and the specific aim, it was also essential that it was completed within the tight deadlines. As such, Tentacle Solutions also dealt with milestones that it was imperative to meet.
The comprehensive requirements and specifications that Lush had offered a little creative freedom in terms of the game’s design, providing that the emphasis on “fun”. We created a full Flash game that every employee in training could literally walk through with no complications. It also had to be integrated within the Lush website to ensure that it was easily accessible throughout the day.
What Tentacle Solutions Delivered
Tentacle Solutions's UK based games design and development team effectively produced the game from start to finish, following all given specifications to the letter. Within the limited time, we produced and delivered a finished game, ready for new staff to be fully trained in time for the Christmas. In addition to keeping the client informed through, the following was delivered:
The game, complete with full training information, product information and video links to fun video content to enhance the training experience.
Full integration of the game into the Lush website without any bugs or other issues that could interrupt the training process.
A full back-end admin system to ensure that the use of the training system could be monitored throughout.
Upon delivery, the UK-based games design and development team received amazing feedback from a delighted client. The Lush team was pleased that all the information has been correctly incorporated into a fun and educational game. It also achieved high success in terms of its function according to the employees that initially used it. As such, we were able to provide everything that the client asked within a very short period.