What The Client Wanted
Tentacle Solutions has built up a huge list of clients in recent years with companies, sports events, and individuals seeking viral games to promote their products and services. However, some client's began using our products for internal training, product launches and more. One such company - Legal & General, - contacted us to produce a fun but themed game to help promote customer retention internally.
The UK-based team was asked to design and build a unique and innovative game that was to be hosted solely online as a part of the Legal & General website. Tentacle Solutions had built viral online games in the past but the financial theme was a new element for our team.
The concept had to be unique - a single-player game that encouraged employees to try to save money and feature a scoring facility so they could see how they did, and, moreover, connect the game to the link employees were encouraged to visit afterward, thus learning about improving customer retention rates.
The client had requested that there be a continuous message leading towards customer retention and so the fun flash game was to be tailored to the needs already outlined on their company website. With a little background information and materials, the Tentacle Solutions UK-based team agreed to the project with little preamble.
What Tentacle Solutions Did
This particular project was a pleasure to work on from start to finish. The client was incredibly helpful in providing information and allowed the Tentacle Solutions games design and development team creative freedom. As they had previously looked at the FAB viral games produced, Legal & General were happy to allow us to create, design, and develop a unique game in the same. They had full confidence in our abilities to produce something appropriate for their employees and we did just that.
We maintained full contact with Legal & General throughout the design and development process to ensure that they were kept up to date at every step of the way. All the issues were ironed out prior to delivery of the final product, thus making the process much smoother and far more efficient. All terms were also clarified and agreed upon early on to ensure that there was no disruption to production at all.
What Tentacle Solutions Delivered
The final game that Tentacle Solutions delivered was called ""Cash Catcher"" and was effectively themed to centre around the website itself. As soon as all specifications and requirements were clarified, the UK based design and development team was able to come up with this brilliant idea and complete it before the deadline passed. Keeping Legal & General fully informed throughout the design process and build, we ultimately provided them with the following:
The game itself complete with an appropriate theme to the subject matter on the website.
Fully functional integration into the existing Legal & General website to provide users with a seamless experience
Legal & General were very happy with the final result and provided us with excellent feedback. It has made an impact on their business and reinforced the principles of ensuring that employees and affiliates keep retention at the forefront of their minds. It does provide something new and different and has been proven to work. As such, Tentacle Solutions is incredibly satisfied with the overall project as well.